Types of images
All of these images require a full and specified package of combined speech, communication, dress code and behavior.
The image of decency:
- You are open and approachable
- People think of you as a caring and protective person
- You are perceived as a person who loves to help others
- You are perceived as a honest person
For: politicians, Public Figures, People with a bad history who need the world to see a changed person before them.
The image of strength / confidence:
- People do not easily want to be in a situation of conflict with you
- People perceive you as a person who they can turn to for help
- People turn to you for protection
For: teenagers, people who are being bullied, people who want to be perceived as strong and not as a victim, people with a physical defect, media personalities and public speakers.
The image of loyalty:
- People perceive you as being loyal in relationships
- People perceive you as someone they would want to commit to, personal or business wise.
For: singles, career individuals
The image of success:
- The way you dress, walk and talk cannot be mistaken for failure, your only image is success.
For: entrepreneurs, managers, executives.
The Image of Social Responsibility
- Organisations that need to convince the public that they their procedures are not just about profit
but also very important for the social factor.
For: organizations and companies.







